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Borlok VA

Pam Lokker

My main mission is to provide a relaxing atmosphere where you can read information about different topics. Go ahead and ask me questions if you do not understand something or need clarification. I am here for you.

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A thoughtful person standing at the digital crossroads, looking at multiple glowing paths or floating icons representing a good AIO Search Intent Strategy
Featured Post

Is Your AIO Search Intent Strategy Outdated?

Issue # 4 - July 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — Today, we’re digging into why your AIO Search Intent Strategy may no longer be working—and how to fix it. Your SEO Search Intent Strategy Needs to Change and Why It Matters Why your search intent isn’t working—and what AIO now expects from your content. Created by DALL-E in ChatGPT Back in 2013, when I first started learning about search engine optimization (SEO), it took some getting...

14 days ago • 4 min read

Issue # 3 - June 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — I’m excited to kick off this new series with you! With all the rapid changes in how Google handles search—especially with AI Mode now in play—it’s more important than ever to stay informed and adaptable. Let’s dive in. Why You Should Care About the New AIO to AI Mode Transition From AI Overview to AI Mode: What’s Changing and Why It Matters In our last newsletter, we discussed What Is...

about 2 months ago • 5 min read

Issue # 2 - May 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — Last time, we kicked things off with a look at how search is changing. Today, I’ve got something even more insightful lined up—something you’ll want to bookmark and come back to.What Is AIO and Why It Matters for Your SEO Strategy Why Google's AI Overview Demands a New SEO Game Plan I’ve always been a staunch supporter of search engine optimization (SEO) until I started seeing headlines...

3 months ago • 4 min read

Issue # 2 - May 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — Last time, we kicked things off with a look at how search is changing. Today, I’ve got something even more insightful lined up—something you’ll want to bookmark and come back to.What Is AIO and Why It Matters for Your SEO Strategy Why Google's AI Overview Demands a New SEO Game Plan I’ve always been a staunch supporter of search engine optimization (SEO) until I started seeing headlines...

3 months ago • 4 min read

Issue # 1 - April 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — I’m excited to kick off this new series with you—especially with all the changes in search right now.. If you’re a content writer, coach, consultant, or small business owner who relies on organic traffic, chances are you’ve seen the headlines: “SEO is dead.” “Google’s AI is replacing websites.” “Search is over as we know it.” · It’s enough to make anyone panic. But here’s the truth: SEO...

4 months ago • 2 min read

Issue # 1 - April 2025 AI CONTENT VISIONARY Content visibility that works in an AI-first world. Hi Reader — Thank you for joining me. You’ve just stepped into AI Content Visionary—a space where we talk about how content gets found, seen, and trusted in a world where AI revolutionizes search. You are stepping into a new chapter of my life as an SEO and AI content strategist. I began my writing career covering various topics, but I’m now expanding my focus through Pam’s Insightful Pen on...

4 months ago • 1 min read
2 sizes of pencils and tiles with the word shrinkflation

Pam Lokker Read more That Cereal Box Got Smaller—But You’re Still Paying Full Price! Shrinkflation: How Companies Are Sneaking Price Hikes Right Under Your Nose ID 249053337 | Shrinkflation © Cristian Storto | Dreamstime.com "Honey, our paper towel rolls have shrunk!" You might have noticed it, too—products are getting smaller, but prices remain the same. This sneaky practice is called shrinkflation, where manufacturers quietly reduce the size or quantity of what you're buying while keeping...

10 months ago • 2 min read